Brief

MOMIC is a contemporary watch retailer built on the idea of "moments of magic", a curated house of international timepieces from brands like Movado, Tissot, Mido and KLASSE14 rather than a manufacturer. The original Hangzhou flagship by Atelier tao+c set a retro-futuristic tone, bold geometric forms and striking material pairings of green marble, orange acrylic and blue metal in a gallery-like setting that asks customers to slow down and engage with the products. This project rolls that identity out across Sydney retail tenancies at Paddington, Chatswood Chase and the Galeries, each fitted with its own shopfront, zoned displays for different ranges, a DIY station, POS, private consult and workshop space, offices, storage and amenities. The aim is to position MOMIC as a lifestyle destination for watch enthusiasts, blend artistic design with commercial appeal, and give young, style-conscious professionals a memorable, immersive place to shop.

Concept

MOMIC x Flora & Fauna grounds the brand's retro-futuristic language in Australiana, led by the blue-winged kookaburra. Industrial meets natural: crisp metal finishes, gridded steel frameworks and blue neon are softened by natural timber and earthy tones drawn from the bird, with signal orange, ultramarine and green carried through as accents. The tone stays bold, contemporary and clean, with a nod to playful structure and durable sophistication, "the world is our stage". Time runs through the plan itself, the DIY station sits in a circular clock table where customers move clockwise through each step, turning the act of building a watch into a moment of magic.